I've been making memorable, award-winning, creative solutions for brands for over 17 years, from global brand campaigns to corner cafés, content calendars, influencer programs, and emerging platforms. I'm versatile, adaptable, and driven. I'm a fan of simple, unconventional, and innovative ideas where tiny details come together to tell big, compelling stories.
I've frozen a guy for 400 years to launch a T.V. show. Sparked the holiday spirit in generations of Americans and hilariously filled an N.Y.C. coffee shop with bare baristas and patrons. I'm proud to have mobilized masses for significant causes like recovering 22+ million names lost to slavery or rallying 200 artists to honor Brooklyn's most Notorious creator, "B.I.G."
I'm always down to make kick-ass work that people talk about. Creative that makes 'em squirm, reflect, or laugh and smile.
FREELANCE CREATIVE DIRECTOR
Senior creative partner at a global and local level. Expert in creative direction and strategy, art direction, design, copy, brand I.D., packaging, product design, concept ideation, and production.
L.A. Lakers / Spotify - Podcasts & Streaming / YES Design Group - ABC Network Emmy Awards / UEG Worldwide - Bombay & Jameson / Open Influence - All verticals
Co.Lab CREATIVE CO.
CO-FOUNDER & CO-CCO L.A., N.Y., Fla. | 2019 - 23
Co-founder and co-lead creative for a full-service creative boutique and production company. Assembled a killer team of 15+ talented creatives that achieved outstanding returns for all our brands while surviving & thriving through the pandemic.
Swisher Sweets / Optimo / Hempire / American Highway / Tommy Ashbourne / NuLife Sciences
GCD | 2018 - 19
Led agency creative and teams on award-winning campaigns across global markets, including L.A., Chi., N.Y., London, Milan, & Hong Kong. Major AOR wins for top brands like Abercrombie & Fitch, Lincoln Chrysler, and Amazon Prime. Crafted agency branding and visual identity.
Fashion / Travel & Leisure / Automotive / Beauty / Health & Wellness / Entertainment / Cannabis / Spirits / U.S Air Force / CPG / Financial / Insurance
360i / DENTSU CREATIVE
CD N.Y. & L.A. | 2014 - 17 // ACD N.Y. | 2012 - 14 // SR. AD N.Y. | 2011 - 12
Played a crucial role in driving creativity agency-wide, shaping culture, and yielding award-winning campaigns for clients, including History Channel, FOX, Coca-Cola, and Nestle brands. Was hand-selected as part of the core team to launch and lead the opening of the L.A. office.
Nestlé / A&E / History Channel / FOX / Playstation / SoFi / Amazon / Smirnoff / Guinness / Coca-Cola / Enterprise / Harlem Children's Zone / HBO / Oreo
SR. AD N.Y. | 2008 - 11
Degree Deodorant / DirectTV / PNC Bank / Got Milk? PEP / Bronx Zoo / Kodak
AD N.Y. | 2006 - 08
Macy's / Rolex / Smirnoff / Trident / HSBC / Stride Gum / Jose Cuervo
4x Cannes Lions - Gold, Silver, 2 Bronze, 3 Shortlist
2x One Show - Gold, Silver
2x Effies - Gold, Silver
1x Facebook Studio
1x Emmy Nomination
Creativity Top 5 - #1 for six weeks
Creativity Top 5 - 6x
Youtube #1 shared ad 2013
Savannah College of Art & Design - Distinguished Alumnus Award 2009 “Alumni of the year”
Creativity / Adweek / AdAge / Communication Arts / Fortune / NYT / TIME / OKMag / XXLMag / Complex / AMNY / Defy / Hype Beast / HipHop / WWE / Pop Sugar / Variety / CNN / FOX / Esquire / CNBC / Agency Spy / Mashable / People / Vulture / The Guardian / The Egotist / Instyle / Gawker / Digiday / The Today Show / Good Morning America / Wired / Contagious / Business Insider / Design Taxi / Sports Illustrated / A.V. News / Deadline / Eater / Delish / Askmen / N.Y. Daily News / The Amish Times / The Savannah Chronicle / ++