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UNIVERSAL PICTURES
"MA"

Ma will take care of you.

We helped launch Universal Picture's popular thriller "Ma" with an influencer campaign that put four creators and their audiences in the middle of the action. We reenacted the film's plot through Instagram stories creating an ongoing conversation with consumers leading up to a terrifying real-life party with Ma and the film's launch.

 

  • OMMA Award Best Influencer Campaign

 

ROLE: ECD

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