In the dark days of the Great Recession, we brought the light of the season to millions of Americans.
ART DIRECTOR |
If you've been to Macy's during the holidays, or just anywhere during the holidays, in the past 15 years, you've seen this iconic campaign.
It all started in 2008 when the U.S. suffered from its worst economic crisis since the great depression. The outlook was scary for all of us, especially for the world's largest department store. This holiday season, in particular, we needed to give everyone a reason to Believe and managed to create an iconic American symbol and campaign that has inspired generations.
Cannes Gold, Bronze, 2X Shortlist, ++
Over $15 million donated to Make-a-Wish and counting
An iconic parade
30-minute animated Christmas special on CBS
Countless earned media impressions
Millions of letters to Santa
Still running today (15yrs later)