THE STARTING 5
NORTH AMERICA TOUR
Fire and Flow: Optimo X Mass Appeal light up the stage.
THE ROXY L.A.
W/ Charles Nordeen
When we took over Optimo, we needed lots of great content, and we needed it fast.
In collaboration with Mass Appeal Records, we linked up with the Starting 5 North American Tour, showcasing the latest and greatest from Mass Appeals' roster of next-gen hip hop stars.
We dropped content left and right, increased the brands social engagement by over 1500% and helped put Optimo back in the game. We also created an asset library full of video and images deep enough for our social channels to outlast the pandemic.
We hit 21 cities in the U.S. and Canada over 40 days, with the tour culminating at SXSW in Austin, the most-attended music conference in North America, at the Swisher Haus event.
My bars still need a lot of work, but I can tell you the tour was LIT.
THE STARTING 5 & DJ FRESH
SAMPLE GRAPHICS TREATMENT
SXSW AUSTIN - THE SWISHER HAUS