When we took over Optimo, we needed lots of great content, and we needed it fast.

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In collaboration with Mass Appeal Records, we linked up with the Starting 5 North American Tour, showcasing the latest and greatest from Mass Appeals' roster of next-gen hip hop stars.

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We dropped content left and right, increased the brands social engagement by over 1500% and helped put Optimo back in the game. We also created an asset library full of video and images deep enough for our social channels to outlast the pandemic. 

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We hit 21 cities in the U.S. and Canada over 40 days, with the tour culminating at SXSW in Austin, the most-attended music conference in North America, at the Swisher Haus event.

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My bars still need a lot of work, but I can tell you the tour was LIT.