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1 RAP GOD | 25 YRS OF INSPIRATION
1 ART CONTEST | 200+ ORIGINAL SUBMISSIONS
2 BIG WINNERS | 3 BIG MURALS
1 ART EXHIBIT & CELEBRATION | 1 FAN-ART PROJECTION MAPPING
1 RAP GOD | 25 YRS OF INSPIRATION
1 ART CONTEST | 200+ ORIGINAL SUBMISSIONS
2 BIG WINNERS | 3 BIG MURALS
1 ART EXHIBIT & CELEBRATION | 1 FAN-ART PROJECTION MAPPING
OPTIMO PRESENTS
B.I.G.'s influence isn't just timeless. It's significantly impactful musically, lyrically, and culturally.
$0 PAID MEDIA | 247MM+ EARNED IMPRESSIONS | 3000%+ INCREASE IN SOCIAL TRAFFIC | 3 EPIC MURALS | 1 SICK ROOFTOP PROJECTION MAPPING | 200+ CREATORS | 1 B.I.G. NIGHT | TONS OF STREET CRED
ROLE:
CREATIVE LEAD
w/Charles Nordeen
In partnership with the Wallace estate and Optimo, BIGGIE INSPIRES was a 360° campaign celebrating the 25th anniversary of his game-changing "Ready to Die" album. His family, crew, and hip-hop royalty collaborated to create a social first art contest. 200+ creators submitted Biggie-inspired art via social & our website. The contest allowed two winners to see their Biggie Inspired art as larger-than-life hand-painted murals on the same Brooklyn streets Biggie ruled.
HIGHLIGHT REEL
"If you don't know, now you know."
– The Illest
CAMPAIGN BREAKDOWN
ROOFTOP PROJECTION MAPPING
The campaign culminated in an Art Gallery Exhibit overlooking Brooklyn. To celebrate the occasion and the artists we created a surprise projection mapping on the rooftops below all timed to Biggie's hit 'Juicy,' and featuring all the art created during the campaign. Biggie's mom loved it :)
(A few process elements. The A frame rooftops we utilized are positioned like a sideways 'L' , leaving the top left quadrant empty.)
AWARENESS & ARTIST RECRUITMENT
We partnered with 18-influential artists to create Biggie Inspired art for contest promotion. The artists, the process, and, inspiration was featured as OLV, stills, and P.R., on their channels and ours.
ARTIST - MICHEAL MOODIE
PORTLAND
B.I.G. TRIBUTE & LAUNCH BUZZ
To pay respect and launch the campaign we partnered with Biggie's estate and the Brooklyn City Council, to rename Biggie's home corner in Brooklyn (St. James and Fulton St.) Christopher "Notorious B.I.G." Wallace Way.
WINNING SUBMISSIONS
200+ artists from around the world submitted artwork. Two winners.
BROOKLYN
BROOKLYN
ARTIST SUBMISSION LOOKBOOK
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