VIKINGS HASHTAG RAIDS
Viking hordes attack what millennials hold most dear.
To launch seasons 4 & 5 of Vikings and grow our fan base to a younger audience,
we launched a series of surprise attacks on millennial homelands: their hashtags. #ManCrushMondays, #Swag, #Throwbackthursday, and #ReactionGIFs were all savagely overrun with promo content from the show, its stars, and our fans in the week leading up to the premiere.
2016 Shorty Award - Bronze
Digiday - 2015 Best Use of Twitter
Four raids 131MM impressions
STEP 1: RALLY AN ARMY
Using our cast and superfan influencers, we announced the day's target hashtag and built brutal armies by driving our audience to HashtagRaids.com, our armory, so that they could choose their weapons for the day's raid.