top of page
CRITICS' CHOICE AWARDS SOCIAL CENTERPIECE™
How do you get fans to care about a little-known awards show? Give them a seat at the table.
ROLE:
CREATIVE LEAD
After A&E took over the Critics' Choice Awards, they needed a way to stand out in the sea of awards shows. We gave 'em three. The Social Centerpiece™, Tweet-A-Drink, and the Fan Art Red Carpet. Each is designed to give fans inside access to their favorite stars like no other award show.
-
2015 Shorty Award-GOLD
-
2016 Shorty Award-GOLD
TWEET-A-DRINK
Fans were invited to Tweet-a-Drink to their favorite attendee.
We hand-delivered them throughout the evening, and the stars responded directly to the sender using the Social Centerpiece.
OVER 22K DRINKS TWEETED MEANT EVERYONE GOT CUT OFF.
 |  |  |  |  |  |
|---|
SOCIAL PROMO
FAN ART RED CARPET
Our Fans showed some serious love. Using Tumblr, we invited everyone to submit art inspired by their favorite shows and actors. With tons of submissions, custom backdrops were built for each star as they worked the red carpet.
 |  |  |  |  |  |  |
|---|---|---|---|---|---|---|
 |  |  |  |
bottom of page