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CRITICS' CHOICE AWARDS SOCIAL CENTERPIECE™

How do you get fans to care about a little-known awards show? Give them a seat at the table.

ROLE: 

CREATIVE LEAD

When A&E took the reins of the Critics' Choice Awards, they sought to make a statement amidst the awards show frenzy. Enter our three game-changers: The Social Centerpiece™, Tweet-A-Drink, and the Fan Art Red Carpet. These innovations offer fans unprecedented access to their beloved stars, setting a new standard in awards show experiences.

  • 2015 Shorty Award-GOLD

  • 2016 Shorty Award-GOLD

TWEET-A-DRINK

Fans were invited to Tweet-a-Drink to their favorite attendee.
We hand-delivered them throughout the evening, and the stars responded directly to the sender using the Social Centerpiece.


OVER 22K DRINKS TWEETED MEANT EVERYONE GOT CUT OFF.

forte
mccarthy
cranston
tambor
damon
aniston

SOCIAL PROMO

FAN ART RED CARPET

Our Fans showed some serious love. Using Tumblr, we invited everyone to submit art inspired by their favorite shows and actors. With tons of submissions, custom backdrops were built for each star as they worked the red carpet. 

winnick
walking
stranger
paulsen
marsden
brownstein
milo
robot
damonbates
glovercompton
strangerdead
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