SMIRNOFF | INDULGENCE
Too much is never a good look.
This series was created to run in New Orleans newspapers, as OOH, and at POS on coasters and postcards. The goal was to create a fun campaign that would get talked about while targeting young professionals who like to go out but want to avoid being preached to about drinking responsibly. The plan was to engage the audience at that crucial time when they were thinking about having another drink.
- Clio Awards shortlist
- D&AD recognition
- ADC recognition
- Communication Arts work-of-the-week
- Creativity & Adweek press
The print was adapted into silly short social and broadcast pieces for MTV at night.