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FOX | THE MICK
#KidsAreDicks

Ill-mannered Aunt Mickey hijacks FOX's marketing campaign and tells it like it is.

ROLE: 

CREATIVE DIRECTOR

With a flurry of mid-season entertainment clamoring for attention, we needed to get the masses excited about one of Fox’s hottest new shows: The Mick.

 

In an effort to promote genuine motherhood over the unrealistic standards set by Instagram moms, we opted to showcase our imperfect main character, Aunt Mickey.

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SOCIAL PROMO AND TEASERS

MICKEY'S MARKETING CAMPAIGN

TIMES SQUARE BILLBOARD

SNAPCHAT BRIBE

IT'S-A HUGE SUCCESS

INTERACTIVE TIMES SQUARE BILLBOARD

We invited fans to tweet us their #KidsAreDicks stories, and in real-time, we displayed them on the largest billboard we could find. Oh BTW, it was New Year's Eve.

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