FOX | THE MICK
Ill-mannered Aunt Mickey hijacks FOX's marketing campaign and tells it like it is.
With a flurry of mid-season entertainment clamoring for attention, we needed to get the masses excited about one of Fox’s hottest new shows: The Mick.
In an effort to promote genuine motherhood over the unrealistic standards set by Instagram moms, we opted to showcase our imperfect main character, Aunt Mickey.
19.9MM viewers on the first night
Season's #1 debut
SOCIAL PROMO AND TEASERS
MICKEY'S MARKETING CAMPAIGN
TIMES SQUARE BILLBOARD
IT'S-A HUGE SUCCESS
INTERACTIVE TIMES SQUARE BILLBOARD
We invited fans to tweet us their #KidsAreDicks stories, and in real-time, we displayed them on the largest billboard we could find. Oh BTW, it was New Year's Eve.