HSBC wanted to increase the number of account sign-ups at their 5th Avenue branch in Manhattan. To stir up some buzz, we took inspiration from the "What's Your Point of View" brand campaign, challenged opinionated New Yorkers on what they thought about various pop-culture subjects, and invited them to share their opinions on social media.

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- Account sign-ups doubled during the campaign.

- Invited back for an encore the next year