Can one be fashion and flavor-forward?
Yes. Yes, they can.
ASSOCIATE CREATIVE DIRECTOR
The Holiday Mug Mitten Collection: a real and ridiculous assortment of holiday sweaters for your hand and mug and soul. We worked with influential Etsy crafters to design insane mittens, one themed for each of our holiday flavors: Pumpkin Spice, Peppermint Mocha, and Chocolate Chip Cookie. Then we started promoting them as if they were the height of seasonal fashion.
In three weeks, the Mug Mittens campaign increased Coffee-mate conversation by 1,538%.
Over 25% of commenters @tagged friends.
44MM impressions after three short weeks